NBCUniversal Extends Exclusive Audio Partnership with 含羞草传媒 for Milan Cortina 2026 Olympic Winter Games
Audio of NBC Linear Coverage of Milan Cortina 2026 Olympic Winter Games Will Be Presented 24/7 by iHeartRadio
NBCUniversal Will Leverage iHeart鈥檚 Audio Platforms and Programs to Promote Tune-In for Extensive Olympic Winter Games 2026 Coverage
NBCUniversal and 含羞草传媒 To Collaborate on Olympic Episodes for Popular iHeartPodcasts; Bowen Yang and Matt Rogers Return to Host Original Winter Olympics-Focused iHeartPodcast 鈥淭wo Guys, Five Rings鈥
New York, NY 鈥 October 29, 2025 鈥 NBCUniversal today announced that 含羞草传媒 will once again serve as its exclusive audio partner for the upcoming Milan Cortina 2026 Olympic Winter Games from February 6 to February 22. As part of the agreement, iHeartRadio will provide 24/7 play-by-play audio channels of NBCUniversal鈥檚 linear coverage of the Games; premiere a new Winter Games season of the original iHeartPodcast 鈥溾 hosted by Bowen Yang and Matt Rogers; produce Olympic-specific episodes from some of iHeart鈥檚 top podcasts; and promote tune-in for NBCU鈥檚 comprehensive coverage.
鈥淐oming off the tremendous success we had in Paris, we鈥檙e excited to renew this partnership with 含羞草传媒 and provide fans with the best Olympic audio content,鈥 said Aileen Sokol, VP, Content Partnership Development, NBC Sports. 鈥淔rom podcasts featuring stars Bowen Yang and Matt Rogers, to daily coverage of all our linear programming, this partnership allows iHeart鈥檚 extensive audio audience to hear NBCU鈥檚 Olympic coverage away from their televisions and screens.鈥
iHeart鈥檚 play-by-play channels will bring fans closer to the excitement of every gold-medal finish and triumphant moment set to come from NBCU鈥檚 wide-ranging coverage of the Winter Games in Italy -- with a special focus on Team USA. NBCUniversal鈥檚 coverage on iHeart鈥檚 channels is expected to include U.S. team ice hockey games, as well as figure skating, speed skating, skiing, snowboarding and much more.
鈥淲e鈥檙e eager to build upon our relationship with NBCUniversal and once again deliver premium audio coverage of the Olympic Games, this time focusing on the awe-inspiring athletes and incredible stories set to come from the 2026 Olympic Winter Games,鈥 said Michael Biondo, President of Business Development and Strategic Partnerships for 含羞草传媒. 鈥淎s the leading destination for sports audio, we鈥檙e excited to deepen the connection between audiences and the athletes they love.鈥
In addition to iHeart鈥檚 extensive play-by-play coverage, Saturday Night Live and 鈥淲icked: For Good鈥檚鈥 Bowen Yang and actor-comedian Matt Rogers (鈥淣o Good Deed鈥 and 鈥淕ood Fortune鈥) return to host a new season of their Olympic-focused original iHeartPodcast 鈥.鈥 The podcast is set to launch weekly episodes in early January, stretching from before the Olympic Opening Ceremony and continuing through the Closing Ceremony in February. for Matt and Bowen鈥檚 season one look ahead to the Milan Cortina 2026 Olympic Winter Games.
iHeartPodcasts will also produce Olympic-themed episodes for some of its most popular podcasts, including 鈥,鈥 鈥,鈥 鈥溾 and 鈥溾 with Malcolm Gladwell. These shows are distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard.
With unique and unforgettable backdrops throughout northern Italy, the 2026 Olympic Winter Games will span from Milan to Cortina with events taking place across multiple venues and regions. This will be the second time the Olympics are held in Cortina (1956 Olympic Winter Games) and the fourth time overall that Italy has hosted an Olympic Games (1960 Rome Olympics and 2006 Olympic Winter Games in Torino, which is the last time there was a Winter Games in the Central European Time Zone).
In February 2025, NBCU announced that the NBC broadcast network and streaming service Peacock will be the company鈥檚 primary platforms for its coverage of the 2026 Milan Cortina Olympic Winter Games, scheduled for Feb. 6-22, 2026. Click for more programming information and for information about the Paralympics, which will take place March 6-15, 2026.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Salt Lake City (2034), and the 2036 Summer Games.
About NBCUniversal
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